If you are in the Internet Marketing game you might from time to time suffer product buying syndrome, whereby you feel that next product that an internet marketer is pushing your way might just make a difference to your online business. I feel like that sometimes and currently have tones of ebooks, software that I just bought and is just sitting on my hard drive gathering dust.

Well, I came across an interesting post at affiliate marketer Matthew Glanfield’s AffiliateMinute site that he titled “When you shouldn’t buy another product…”.

And that post has given me a new way to evaluate Information products whether it be Ebooks, Software, Audio or Video.

So the key here is to focus and define your goals for maybe 12 to 18 months and ask yourself a key question the next time are about to purchase another information product.

The question is : -

Does the product you are about to buy push you towards your goal or does it distract you from your goal?

If it is going to distract me from my goal then it is definitely not what buying. And if you feel the information product will help you towards your goals then once you buy it make sure you use it straight away and not tomorrow or the day after.

I have put to use what I learnt in Matthew’s post and now evaluate carefully any information product I come across.

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