In this session, Willie Crawford talked about creating a funnel system for our potential product that we are looking to create.

A funnel system is basically a system put in place for getting new prospects and customers in the door and then up-selling to them over time.

In order to have a good funnel system in place you want as many entry points into the funnel system as practical. He mentioned that we want entry points planned and ready before to deploy as soon as the website is live.

Entry points could be in the form of
- Articles
- Press releases
- Give away ebooks through multiple channels
- Mp3’s of product creator discussing product topic
- Relevant software that audience would appreciate
- Authoritative reports

The key is to upsell from entry level products to top products. So for example we can have a less expensive item sell a a more expensive item.

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