I have been using XsitePro ( A Web Designer Tool) for nearly two years now. Recently, a new version of the design tool XsitePro2 was released. I took XsitePro2 for a test drive, with their are a lot of new features that comes that really just blew my mind away. I quickly put it to test and my marketing website ClickZMarketing dot com was created.

The beauty about XsitePro2 is that you don’t even need to be a programmer or fancy web designer to use it. You can design your website from the templates that come with it and you will be up and running in not time.

It is also SEO friendly so you will have your site ranked for your keyphrases / keywords with days. Some other features include adding images, audio, video and RSS feeds to you websites. In fact this piece of software is so good I plan to start a cheap web design business using it.

Over the next few weeks I will be posting a thorough review of XsitePro2 and also highlighting some of its good features.

Stay tuned.

Popularity: 14% [?]

I haven’t blogged for a little while because I have been busy with other projects and most importantly I’ve decided to be very focused on something online that will really take my internet business to another level. I realised that in the internet marketing arena, it is very difficult to be focused on achieving your goals with different types of information flying at you all the time. I mean there is Adsense, List Building, Affiliate Marketing, Web 2.0, Blogging, Article Marketing, Product Creation, Software development, podcasting to name a few.

Over the past few years, I have dabbled in everything online and made a few dollars here and there.

However in the past few months, when I started to take Pay Per Click Marketing much more serious, I saw a big increase in my revenue which seek more answers to what Pay Per Click Marketing was all about. Since then I have focused much more on my Pay Per Click Marketing efforts and I have reaped huge rewards.

I soon realised that if I can master Google Adwords effectively, I can more or less use those skills in a wide range of internet marketing online. For instance I can use it to promote affiliate marketing products, I could use it to do list building, I can run adsense on any sites that I drive traffic to through Adwords etc.

And since targeted traffic is the number one issue affecting a lot of folks online, I might even get to do some consulting once I get really comfortable with Pay Per Click Marketing.

Anyway, I took the Google Advertising Programme exam and passed so I get to use Google’s Logo on my sites. Besides I have learnt a lot more by taking the test so I am in a position to drive even more traffic using the various tools, techniques and strategies that Google Adwords provide.

Check out my new site at ClickZMarketing - Pay Per Click Marketing for Maximum Results.

From now on I will focus a lot more on learning how to use the various Pay Per Click Search Engines(Google Adwords, Yahoo Marketing and MSAdcenter etc to drive a lot of traffic to product and services that I either promote or promote on someone’s behalf.

I will also be providing case studies, articles and white papers focusing on Pay Per Click Marketing Strategies etc.

Popularity: 38% [?]

Pay Per Click Marketing is a unique way of advertising on a search engine. They consist of sponsored listings that you see mostly on the right hand side of your screen whenever you make a search. The advertising network such as Google, Yahoo or MSN will be a charge you whenever a visitor or web surfer clicks on any of your ads.

Pay Per Click Marketing uses a bidding process to rank your ads against others in the paid search network. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine. With this kind of advertising, you basically control your campaign as you get to create your own ad. You will also manage the targeted audience and still stay within the bounds of your budget.

Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some unique benefits when undertake a PPC Marketing strategy. Below are some of them:-

1.PPC Marketing enables you advertise to the whole of the online community. It is also relatively easy to set up.

2.At first glance, PPC advertising seems very expensive. Could it? It could possibly happen that someone out there will go on clicking on
your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be
rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

3.You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads
will no longer be displayed until the next period you want it again displayed.

4.You will also be able to adjust well to changes in market demands and trends. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC route for your short term goals and choose SEO if you have long term ones to get organic search listings.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret
to success lies in your hands. Just study your options well and you’ll get exactly what you want.

If you would like to obtain more information on Pay Per Click Marketing, I have put together a free ebook that you can download titled ‘Pay Per Click Marketing - PPC Domination Secrets Unleased (A-Z)’ 

Popularity: 47% [?]

Yesterday, I reviewed Jay Simpson’s Dominating Amazon ebook and mentioned that after reading the ebook I started promoting Amazon products as an affiliate. My first month has been a steep learning curve and I must say that I lost some money promoting Amazon products. I started the campaign around the last week of August and managed to spend $361.23 all together on my Google Adwords campaigns and made £20.21 in commissions on £443.78 sales in my first month as shown in the pic below.

So Amazon paid me 4.55% in commission which is just about right. I had 500 clicks and 7 Ordered items. 4 Items were dispatched and I am guessing the other 3 ordered items might have been cancelled. Not sure to be honest but the items haven’t showed up on my stats for this month.

You might be wondering why I spent so much in Google Adwords. Well I was promoting a brand new Xbox 360 product that came out on the last Thursday of the month and my ad got clicked on so many times. To make matters worse my campaign got nuked by another affiliate. This basically means another affiliate used sneaky techniques to find out what I was bidding on, then copied my ad and changed it a bit and outbid me in the process.

As Google only allows 1 ad to show from any one merchant, in this case Amazon, my ad disappeared because I was outbid. I then stupidly decide to go into a bidding war with the fellow culprit and your guess in as good as mine as to what happened next. We were both bidding crazy amounts to get a good spot in the sponsored listings and my ad costs just skyrocked. I have since got rid of the campaign because it was just costing me money. I managed to sell 2 Xbox 360 consoles even though only one was dispatched. You only get commissions on any items that are dispatched. So what did I learn from this expensive experiment? Never go into a bidding war with a fellow advertiser because there is only one winner and that is Google.

Has my expensive mistake put my off Adwords? Not really. I have a few more campaigns running and I am tracking my daily spend on each campaign down to which keywords are making me money. Most importantly, I am checking what is being ordered and also what’s be dispatched to see if I can cull back some of those mega loses.

Watch this space for an update.

PS Here is the link to Jay Simpson’s Dominating Amazon ebook if you fancy making some money with the Amazon UK affiliate program.

Popularity: 48% [?]