Mike Filsaime on Internet Marketing Unwrapped - Feedback
I listened in to Internet Marketing Unwrapped host Heather Vale’s interview Mike Filsaime a few days ago. Mike talked about Viral Marketing in much details and I picked up some useful information on what Viral Marketing is all about.
Viral Marketing is a delivery mechanism to get your message across very quickly. The aim of the message is to have a profound effect on whoever is receiving it in order for them to take action.
Viral Marketing is really a free advertising medium where current visitors are giving an incentive to get more visitors. Mike Filsaime did just that recently with the release of a special report called “The Death Of Internet Marketing”. He gave each and every one who passed on the report an incentive of receiving a dollar. In return he was going to build an opt-in list of around 35,000 people.
He mentioned that the initial injection of the message into the marketplace is crucial and who ever is at the receiving end of the message would want to know if the message is buzz worthy and what in it for them.
The delivery mechanism used to get the message across should be easily transportable and the product that the viral marketing is promoting must be worth talking about.
Mike also explained the concept behind his most popular product, Butterfly Marketing. In a nutshell Butterfly Marketing produces small changes in your business that can have a huge/dramtic effect in the marketplace.
The session was pretty good and informative and I would surely take a look at the Butterfly Marketing product in the nearest future.
If you would like to listen to the top Internet Marketers reveal their top secrets then I suggest you take a look Heather Vale’s Internet Marketing Unwrapped Series and Willie Crawford’s
Internet Marketing’s Inner Circle.
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Posted January 26, 2007
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