Following from my previous post that discussed Concept To Cash Product Workshop - Session5, I created a FlyCatcher Page for the PSP gaming console that I was looking to create an information product for. I really just want to find out what PSP owners and enthusiasts biggest problems are with the PSP entertainment machine.

I’ve started the promoting the Flycatcher page using different techniques discussed at the workshop. I plan to let my flycatcher promotion campaign run for a few weeks to see what sort of questions potential customers might ask me.

Cheers

Popularity: 52% [?]

During the Concept To Cash Product Workshop - Session 5, Willie Crawford discussed techniques for creating that first ebook/product and doing some initial probing. He emphasised that it is vital for the market to tell you want it wants as well as prove to you what it wants on a product.

Our first ebook/product will give us a feel for our market. Whether our overall project will be successful or not should be clear after the ebook/product is launched. Also, we could use our introductory ebook to build a list of prospective customers.

The initial probing should also give an indication of what customers what to know and are willing to spend money on.

He recommended using the Flycatcher Method(Popularized by Frank Kern). A Flycatcher Page is a simple question survey form that just sends info to you. The question would ask what their biggest question/concern about a topic. This method helps build a list of people interested in a specific topic and each question or concern should be a chapter in the proposed ebook.

Finally he mentioned that we should generate traffic to the flycatcher page using pay-per-click, articles and discussion board posts.

Cheers!

Popularity: 32% [?]

In this session, Willie Crawford talked about creating a funnel system for our potential product that we are looking to create.

A funnel system is basically a system put in place for getting new prospects and customers in the door and then up-selling to them over time.

In order to have a good funnel system in place you want as many entry points into the funnel system as practical. He mentioned that we want entry points planned and ready before to deploy as soon as the website is live.

Entry points could be in the form of
- Articles
- Press releases
- Give away ebooks through multiple channels
- Mp3’s of product creator discussing product topic
- Relevant software that audience would appreciate
- Authoritative reports

The key is to upsell from entry level products to top products. So for example we can have a less expensive item sell a a more expensive item.

Popularity: 47% [?]

During the Concept To Cash Product Workshop session 3, Willie Crawford talked about undertaking keyword research and getting ideas for products that we are looking to sell. He gave us a few tips on how to use different techniques to find out what potential customers are looking.

The techniques included finding out what your immediate competition websites look like, what products or services they are selling, what they are selling these products and how long they have been in business.

Also, we looked at positioning ourselves infront of Ebay, Myspace because they have millions of registered users who have various interests.

Other ways to undertake keyword research are using the search engines, writing articles, press releases, blogs etc. Potential customers are always searching for different things using various platforms.

Interestingly another way of finding out if a product we are looking to develop will sell is to sell similar product as an affiliate. We were told to look at Private Label products, Master Resell Right products, clickbank products etc.

Finally, Wille Crawford gave us a useful tip about locating customers and how best to approach them. The first tip is to use
One Step Marketing - Get them to buy from you on first contact. This requires credibility and recommendations.
Two Step Marketing - Get them to opt into a list and follow up with them.

Popularity: 45% [?]

At our session last week, Willie Crawford shared with us traffic sources he uses to gauge if there is enough interest in a potential product. This will give us an idea of the level of interest in any potential product we are looking to develop.

Some of the places to check for traffic sources for potential products are :-

Ebay
Myspace
Article Directories
Overture
Azoogle
Wordtracker.com
Adwords Ads
Clickbank
Craiglist.

I will look into each traffic source in more detail in future posts.

Popularity: 25% [?]

I joined a few other mentored students on Friday as we started our Concept To Cash Product Webinar workshop with Internet Marketing Expert Willie Crawford.

Basically, Willie will be guiding us over the next six months on how to create a product ready to sell over the internet from an idea.

The product could be any of the following media format :-
- PDF Special Reports Or Ebooks
- Physical Books
- Audio CD’s
- DVD’s
- MP3 Audio’s Of Teleseminars Or Interviews
- Access To Live Teleseminars On How To Use The Product

Willie Crawford took us through how to identify a need for a product that would sell over the internet. He emphasised that people normally look for solutions to problems to do with the Personal Development, Finances, Retirement, Better Quality of Life, Relationships and health.

He also gave us some tools that he normally uses to research ideas to actually find out if there would be a demand for the product that we develop.

Willie has promised to give us an insight into his current $1million dollar in 90 days challenge which will be very useful.

All in all, I enjoyed the session and asked a few questions.

Over the weekend, I have put together a few more questions for Willie just in time for our next session later this week and have a few ideas about products that I wish to develop.

Popularity: 21% [?]

Tomorrow evening, I will begin a concept to cash product workshop with a few other students under the watchful eyes of Willie Crawford the internet marketing expert. Basically, Willie will mentor myself and a few other people for the next six months. We will all identify a niche product and take this product from concept to cash product in six months.

We are having our first webinar session later today and I plan to document each and every session in a special area of my blog. Just go to Concept to Cash Product Workshop and you can get updates on how I am getting on.

This is going to be a big learning curve for me but I believe I am up to the task so watch this space.

Popularity: 30% [?]