During the Concept To Cash Product Workshop - Session 5, Willie Crawford discussed techniques for creating that first ebook/product and doing some initial probing. He emphasised that it is vital for the market to tell you want it wants as well as prove to you what it wants on a product.

Our first ebook/product will give us a feel for our market. Whether our overall project will be successful or not should be clear after the ebook/product is launched. Also, we could use our introductory ebook to build a list of prospective customers.

The initial probing should also give an indication of what customers what to know and are willing to spend money on.

He recommended using the Flycatcher Method(Popularized by Frank Kern). A Flycatcher Page is a simple question survey form that just sends info to you. The question would ask what their biggest question/concern about a topic. This method helps build a list of people interested in a specific topic and each question or concern should be a chapter in the proposed ebook.

Finally he mentioned that we should generate traffic to the flycatcher page using pay-per-click, articles and discussion board posts.

Cheers!

Stumble it!