Amazon Case Study Update

At the beginning of this month, I blogged about an experiment I was about to start using the UK Amazon Affiliate and Google Adwords. Having lost some money last month in a bidding war with another affiliate, I began this month very cautious in regards to what products I was going to promote and how much I will be spending on Adwords to promote those products. I must say that I have some very interesting statistics and so far I should at least break even or even make a small profit.

 

This month I have targeted products that have proved popular in the media and have also looked at one or two products that Amazon shoppers could preorder. I have kept a spreadsheet of my adwords spend, what I have earned and how many items have been ordered and finally how many items have been dispatched.

I would not reveal what I have promoted so as not to allow my fellow affiliates who might read this to zoom in on what I am promoting. However, I have promoted books, cds, video games and consoles, digital cameras and much more. However what has amazed me is the additional products that I didn’t promote but which have been ordered through my links by Amazon shoppers. So far, as you can see from the picture below :-

Amazon screenshot1
I have generated a whopping £3892.10 in revenue for Amazon.co.uk and made £256.00 in referral fees on 223 dispatched items. My Google Adwords spend so far this month is $948.75. I have had 303 items ordered through my links so as you can see I still have an outstanding 80 items that Amazon.co.uk would still need to dispatch to customers that have ordered items. I am not sure how many of the outstanding items will actually be shipped out to customers but I assume most of them will. Something else I have noticed in my Amazon reports is that my earnings continue to be adjusted upwards.

This might be due to the fact that some outstanding items get shipped and get added to the specific days they were bought. I pay for my Google Adwords in $$$ to take advantage of the exchange rate so effectively I would like to think I am getting my Google Adwords advertising for half what it would cost me if I was to buy it in £££. So thats the update and I will be back with another one at the end of the month. Overall, I will like to select more products to promote and lower my Adwords spend. Also I am looking to track my most profitable keywords.

In the meantime if you would like to know about the report that inspired me to do this experiment then check out Jay Simpson’s Dominating Amazon. At $7 it will cost you less than the price of a Big Mac Meal and you even have the opportunity to sell it on and pocket 100% commission on any sales you might make.

Also check out OnlineGist Store for Internet Marketing Related Books.

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