Cost Per Action (CPA Offers)

Copyright 2008 By Ade Lamidi

 Cost Per Action also know as CPA is in simple terms a quick way of making some cash by getting users to take an action on your website. The action might be filling a form, downloading a piece of software etc. There are a few factor that will determine the amount of money you can make from CPA offers.

The main  factor is the amount of fields that a user has to fill out on the form. The more fields a user is asked to fill out the money money you can generate from a CPA offer. Another factor is the industry in which you operate. Some competitive industries such as mortgages, diet and insurance companies will pay up to $40 per lead.

However, CPA Offers can be quite difficult to break into. One thing that you will need before you get started is a website or a blog. This is because you need to be approved initially by companies that promote CPA offers. Unlike affiliate marketing, lead generation is more open to abuse. For example: no company wants to pay $50 per lead, when the lead is classed as a ‘dead lead’ (A dead lead is a lead that has no intention ever buying from you). There are a couple of ways of promoting CPA offers.

One of the most popular way of doing this is by traffic arbitrage. This is where you pay for your ad (PPC), and send traffic to the form. If done right, this can normally be very beneficial & profitable.

However a more profitable model is to build a list in a specific market, then send your list CPA offers. This has an added advantage in that you’ve have already paid for your list, and can send them multiple offers which means that it’s 100% profit for you.

Each model has its pros and cons.  However from experience you should test and try each method to see which works best for you. From experience, different models suit different niches.

One of the key areas that you need to be aware of, is that CPA offers can be withdrawn without your knowledge. So you need to keep track of the CPA offers that you promote to make sure you are not sending traffic to expired offers.

Some tips to make the best of the CPA offers out there are as follows:-

Pay attention to what people are searching on now. Hot topics, celeb’s, films, toys, trends, products etc.

I will suggest using PPC traffic for limited offers as you can get traffic really quickly.

Do read the terms & conditions outlined by CPA networks to find out exactly what you are going to be getting paid for. Make sure that the work is worth your time. Check out the process yourself.

Endeavour to build a relationship with your CPA affiliate manager because he or she will keep you in the know about hot products to promote.